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App promotion is accompanied by the implementation of a special plan based on the main features of Google Play and the App Store. The main goals of such promotion are to create a new product (for example, a game), popularize information materials, goods, services, and intellectual resources, and simplify the process of interaction between the client and the customer company. All this is United by one thing-the need for monetization. Promotion an application that has already been tested and launched helps to significantly speed up this process, start making a profit to cover the invested costs and generate a net income.
The company "SMOSERVICE" offers services including:
Comprehensive work on updating mobile applications, among which the promotion of the app in Google Play is especially popular, will help to raise your product to the top positions, which will increase the involvement of the potential audience.
As already mentioned, the promotion of Android apps, like iOS, affects the speed and intensity of monetization — making a profit from the launch product's. The main goal is to attract as many people as possible. They must install software on their gadgets, use the offered functionality, and be interested in purchasing paid services, tools, and features.
There are free and paid apps. Most of the new products are free, because it is important for an unknown developer and not yet promoted company to develop an initial base. This becomes the main goal of promoting Android apps .
This interesting! According to statistics, half of users install applications that are offered to them automatically, that is, for certain requests, they are placed in the top 10 positions.
When a user opens a store to search for a product that is interesting in terms of functionality, they usually enter a short description, possibly a name, in the field. You can make a quick order for promotion in other social networks. Then it looks through the system's proposals, visits the pages with a brief overview, perhaps it comes to a list of reviews. This is a standard behavioral model that can change depending on the psychological component of the target audience. If we are talking about users of teenage age, they often install applications on the recommendations of friends or for a personal test. And if you like the software product, then leave it on the electronic device.
This is interesting! The first screen displays a list of 10 applications, but not always-it depends on the model of the gadget and screen diagonal.
What country the user is in also plays a role in ranking, since there is a difference in the preferences of people from different regions. All this is taken into account when you get applications and bring them to the top positions.
Why do companies order mass installation of applications:
Promotion of applications in SMOSERVICE is aimed at achieving any goals of companies engaged in various fields of activity.
Ranking algorithms that work in the systems of Google and Apple are not disclosed, but in General, you can trace certain patterns. So, the main categories that define how to issue an application:
The main determining factors that directly affect the ranking:
The accompanying features that affect the ranking results are external links placed inside the app, as well as the cost of downloading.
The quality of the issue is determined by the relevance of the name and description to the requests of representatives of the target group. Screenshots and icons should also be created with these characteristics in mind. Screenshots with descriptions are better to do more, displaying the functionality as clearly and in detail as possible. If all this is taken into account, the advanced installation of applications will help to set the push for a natural set of downloads in the future.
One of the important nuances — after placing the product in the store, you need to ensure its "downloadability" in the first days. Then the promotion of the app in Google Play will be as effective as possible.
You should also pay attention to the fact that the number of installations when promoting ios applications required to reach the top positions will vary depending on:
Usually, you need at least a few thousand installations to ensure that the application is displayed in the top . Two or three or more tens of thousands in a few days will help you more likely to get the desired result. When ordering the promotion of applications in "SMOSERVICE", you are guaranteed to get output to the top positions.
Give some examples. So, app promotion in the App Store will be effective if 6500 downloads of the product will be provided on the first day after it is uploaded to the store with a focus on the Russian segment. The customer gets into the top 25. Which seat will be occupied depends on the category, region, and other features described above.
So, what are the advantages of creating and promoting an app ? Let's summarize them below:
The list of advantages of app promotion in the App Store can be expanded depending on the purpose of the created app and the goals of its promotion.
Among the main tools, used in the promotion of applications in Google Play and App Store, you can select the following:
Do not forget that when promoting an app in the App Store, it is important to introduce the product to the audience. How to do this is up to the developer. Much depends on the scope of the company offering functionality, product, service, information, and so on.
It is also recommended to form loyalty. Be sure to consider information about bugs, problems and difficulties related to the product. It is better to eliminate them in the shortest possible time.
First of all, when promoting applications in Google Play, it is recommended to consider all the nuances related to the product being developed. This is both its purpose, its focus on a group of users who have certain characteristics, and the result you expect to get. Let's see how to start promoting in Google Play and App Store.
The first stage is the approval of details. Before the promotion of the Android app begins, it is undesirable to place the product in the database (the selected category). First, it is recommended to order a service that will help you raise your child to more or less high positions from the first hours. In the future, the indicators will improve within a few days. For our part, our company guarantees that the well-known features of ranking systems are taken into account, as well as compliance with rules.
SMOSERVICE offers competent and effective promotion of Android applications . Our team can additionally invest several hundred million dollars in your business. We tell you more about business investments on the page . You can also promote apps in the App Store . We work with all types of developers who support activities in different regions. We guarantee the following advantages to each client:
SMOSERVICE employs competent specialists who have optimized the process of cooperation with customers. We have been working on app promotion in the App Store for years, so we understand many of the features of the store's ranking algorithms.